Pariplay seals Nossa Aposta partnership

By Owain Flanders

Pariplay has signed a partnership with Portuguese operator Nossa Aposta amidst what the supplier has described as “ongoing market growth.”

The deal will see Pariplay extend its reach in the Portuguese gaming market by providing its casino offering for the Lisbon-based online sportsbook and casino operator.

Pariplay will provide Nossa Aposta with its original and branded video slots, including Dragons of the North, Jonny Ventura and The Eye of Ra.

According to the supplier, the deal also supports Pariplay and Aspire Global’s plan to develop cross-gaming synergies to accelerate B2B growth following Aspire’s 2019 acquisition of Pariplay.

Pariplay already supplies its offering for Betclic’s Portugal-facing brand and Estoril Sol in the country. According to the Portuguese regulator SRIJ, Q1 2020 revenue increased by 47% year-on-year for the nation’s operators.

Adrian Bailey, managing director of Pariplay, said: “We are very excited to unveil our partnership with Aspire Global’s long-term Portuguese gaming partner Nossa Aposta.

“The market offers strong opportunities for future growth, particularly in the online casino vertical, and we look forward to supporting Nossa Aposta’s player acquisition and retention through our sophisticated casino content.

"We also see this partnership as showcasing the business synergies of the Aspire Global group at its best.”

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