BetMGM announced as official betting operator of the PGA Tour

By Iqbal Johal

BetMGM has signed a multi-year partnership with the PGA Tour to become the official betting operator of the professional golf tournament organiser.

The deal will give the operator, the joint venture between MGM Resorts and GVC Holdings, rights to use PGA Tour trademarks in the US, as well as being permitted to advertise within the Tour’s media and partner platforms. 

BetMGM will also have access to content and video rights, allowing its sportsbook platforms to create pre-game and post-game betting programming, and distributing highlights to users who have placed bets.

The operator has existing sponsor relationships with several members of the PGA Tour, the men’s major golf tournament organiser, including Jimmy Walker, Keven Na, Pat Perez and Boo Weekly.

BetMGM chief marketing officer Matt Prevost, said, “We look forward to working with the PGA Tour to integrate great experiences for BetMGM customers.

“BetMGM’s advanced betting technology, combined with the PGA Tour’s world-class competitions and iconic players, will not only advance the Tour’s position at the forefront of professional sports, but the entire betting industry as well.”

Bet MGM, owned by Roar Digital – a partnership between MGM and GVC – is currently licensed to accept sports betting in seven states in the US, planning to reach 11 by the end of 2020.


Share This Post


More News

FABICash will sponsor the Slot of the Year Award at the Global Gaming Awards Las Vegas 2020, meaning all 12 categories will be sponsored this year. The feat demonstrates the prestige of...

Mitchell Bowen, CEO, global land-based (gaming) business at Aristocrat, describes the company’s culture of resilience and how it’s been the source of efforts to remain flexible. Can you give us a little...