BetMGM has agreed a multi-year sports betting partnership with NASCAR to become the body’s authorised gaming operator.
The deal gives the operator, a joint venture between MGM Resorts and GVC Holdings, the rights to NASCAR marks and will promote the stock car auto racing sanctioning body’s offerings on BetMGM’s app, website, social media channels and retail sportsbooks.
As an authorised gaming operator, BetMGM will collaborate with NASCAR to introduce in-race betting options for players in the US, as well as pre-race bets throughout the season.
The in-play betting will be offered from 2021 through a partnership with Genius Sports, while the operator and the sanctioning body is working to develop a free-to-play NASCAR game.
Boosted by the sport’s return to racing in May, BetMGM has seen NASCAR turnover grow by around 1,300% in the first seven months of 2020.
BetMGM chief marketing officer Matt Prevost, said: “We’re excited to work with the NASCAR team to build immersive sports betting experiences that 21st century racing fans crave.
“BetMGM’s unparalleled betting technology combined with NASCAR’s iconic races will create a superior betting experience for racing fans all over the United States.”
BetMGM, currently licensed for sports betting in seven US states which plans to become 11 by the end of 2020, became the official betting operator of the PGA Tour golf, last week.