M88 has signed a new commercial agreement with La Liga, which will see the online betting platform become an official regional partner for the Spanish top-flight through to 2024.
For the next four seasons, M88 will be promoting exclusive content from La Liga across Asia to further engage football fans and maintain its growing profile in the region.
La Liga head of business, marketing and international development, Oscar Mayo, said: “The love of football continues to spread rapidly in Asia and La Liga’s following has grown incrementally for several years. With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven’t seen before.”
The planned content includes a weekly video series featuring La Liga Ambassadors that will analyse the league in greater detail to increase traction across the market. Fans will also have the opportunity to win La Liga merchandise, match tickets and other experiences, through La Liga’s digital channels and M88 promotion.
Commenting on the partnership, an M88 spokesperson explained that La Liga’s popularity throughout Asia is growing, saying: “As the league continues to grow in popularity throughout Asia, we are eager to engage with La Liga fans and bring our own members closer to the action. We are looking forward to a successful and rewarding partnership for many years to come.”