Paddy Power launches 'pundits' series in latest ad campaign

By Tim Poole

Flutter Entertainment-owned Paddy Power has released the first episode of its 'pundits' show, as part of its latest advertising campaign.

The series takes Matt Le Tissier, Charlie Nicholas and Phil Thompson, recently dismissed as Soccer Saturday pundits on Sky Sports' football coverage, and gives a comedic take on their life on a Saturday afternoons now they are no longer on the show.

The operator has become infamous for its tongue-in-cheek marketing, as well as taking the opportunity to work with big names who find themselves out of work (such as Jose Mourinho).

Paddy Power also recently vowed to plant 6,000 trees every time Arsenal failed to win a game, although the brand apologised when it was deemed to have crossed the line by including a homophobic joke in one of its 'Fan Denial' videos.

Its new ad campaign, additionally featuring former Charlton Athletic and West Ham United manager Alan Curbishley, has promised episode two is coming soon.

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