Ladbrokes launches NextGen slot games

Gen Gaming, the Australian-based games studio of software provider NYX Gaming Group, has seen an initial schedule of its mobile and desktop slot games launched by UK bookmaker Ladbrokes.

Foxin’ Wins, Medusa II and 300 Shields are among the titles to go live, with Judge Dredd soon to follow, while the partnership also covers the licensing of additional NextGen slots.

Ladbrokes is also able to leverage third-party content delivered via NYX OGS.

David Johnson, NYX Gaming Group commercial director said: ”NextGen boast the widest distribution network of real-money wagering and social slots games in the online marketplace.

"We are delighted to announce our partnership and go live with Ladbrokes and look forward to developing a close relationship across our respective businesses.”

Ladbrokes director of e-gaming Richard Poole added: "This partnership supports our strategy of having best-of-breed suppliers, enabling our customers to play the best slots across multiple channels."