Corey Padveen: The current and future role of streamers and influencers in gaming

The conferences on day two of iGB Affiliate London 2023 kicked off with ‘Under the influence: streamers, ambassadors and the new rules,’ with t2 Marketing International Partner Corey Padveen discussing the increasingly significant topic with Clarion Gaming Head of Affiliate Content Stephen Carter. Over the last few years, influencer marketing has enabled online companies to connect with new communities greatly, but as in other areas ...