EBet joins forces with loyalty platform Captain Up

EBet, which recently rebranded from Esports Technologies, has partnered with Captain Up to provide new loyalty and engagement opportunities for its customers.  Captain Up, which has worked with 888 and Ladbrokes in the past, creates bespoke engagement platforms for its clients, using machine learning and AI technology to improve retention and customer lifetime value.  For EBet, in conjunction with subsidiary Esports Marketing Technolo...