Paddy Power launches charitable ‘Big 180’ campaign at the World Darts Championship

Paddy Power has revealed a new charity initiative, 'The Big180,' a collaboration with Prostate Cancer UK and the Professional Darts Corporation (PDC). Operator Paddy Power has promised to donate £1,000 to Prostate Cancer UK for every 180 hits during the tournament, which could equate to a total donation of £1m ($1.2m). PDC Chief Executive Matthew Porter acknowledged the initial skepticism around the campaign's unconventional approac...