Aston Villa defends BK8 sponsorship, despite fan protests

Premier League football club Aston Villa has told its supporters that it undertook due diligence before agreeing a new sponsorship deal with BK8. The Asian betting company had a full agreement with Aston Villa to become the next main sponsor of the club until the club’s fans protested the deal. Anti-gambling charities also pushed Villa to cancel the planned partnership, saying the club needed to hold itself to a ‘higher standard.&rs...