Pragmatic Play VP: Never write off what bingo can do for acquisition and cross sell

Pragmatic Play VP of Bingo Claire McDaid believes the vertical represents an underutilised opportunity for operators to acquire new slots customers. After several years with GVC Holdings, which involved heading Foxy Bingo, McDaid made the move from operator to supplier last year. While she admits bingo is considered "the ugly baby," the executive feels operators can achieve cheaper acquisition through the vertical. McDaid tells Gambling Inside...