Business models: How they really can predict the future

  Industry veteran Kevin Dale makes the case for how business models can be used to improve decision making. You know the score; one tweak to something like your CPA or ARPU assumptions can show you conquering the world, or going broke – and it all seems so arbitrary. Worse still, you build a pretty model but when you go live, your actuals look nothing like it. These are not reasons to discard modelling – quite the opposite, th...