Small brands pushing personalisation progress, says Enteractive exec

Operators need to modernise approaches to personalisation as brands enter the market and compete for a place, according to Enteractive’s Andrew Foster.   The retention supplier’s Head of Business Development said: “In the past, or at least until recently, gaming companies had the luxury of having a really good product, marketing really well, and the players will come and stay. But what we’re seeing is, especially wit...