The Awards, in their seventh year but going virtual for the first time due to the COVID-19-enforced cancellation of G2E 2020, will see companies battle it out across this competitive category and 11 others.

The virtual ceremony will take place at 1.30pm Eastern Time on Tuesday 27 October, being broadcast on G2E's official platform, as well as YouTube and LinkedIn.

1xBet is an operator with years of online experience; the brand offers high odds, videostreaming, an in-house affiliate platform, 100 payment methods, a wide range of bonuses, live casino, branded slot games, a user friendly interface, a multi-language platform and 24/7 customer service.

Gambling Insider COO Julian Perry said: “We are delighted to welcome 1xBet to our already stellar list of category sponsors, representing the digital operator side of the industry.

"It makes sense for 1xBet to sponsor the Land-Based Product category as an impartial party for the retail side; the sponsorship adds plenty of prestige to the Award."

The Awards are powered by Gambling Insider and Gaming America, in association with G2E, with BetConstruct returning as Lead Partner of the Awards for the fourth time.

The Awards are independently adjudicated by KPMG, with the full Shortlist now available to read here, detailing every single category and nominee.