The interactive gaming and sports betting technology firm says the new name comes with a ‘focused and energetic team’, one that will be revealed in the coming days.

The company is also aiming to unlock the potential of its betting and gaming software, Elys Gameboard.

There will be no consolidation of the company’s share capital, meaning shareholders will not be required to exchange their existing share certificates for separate ones bearing the new name.

Elys Game Technology CEO Michele Ciavarella said: "Since inception in 1989 as Newgioco, the company has built a robust B2B and B2C multichannel gaming business with over 130 land-based betting-shops, 1,200 webshops and thousands of online players.

"With the company shifting focus towards the large and rapidly developing US sports betting market, the company is leveraging its innovative Elys technology and extensive knowledge to deliver a world-class, end-to-end sports betting solution for gaming operators around the world."