SBK, the sportsbook app operated by Smarkets, will now feature on the betting odds comparison site, giving the chance for users to directly compare SBK’s pricing against the rest of the market.

The sportsbook’s odds will be taken from the Smarkets betting exchange, which allows users to get a low-margin exchange pricing and has itself been available on Oddschecker since March 2018.

SBK was launched in 2019 and is available via app only, which features its own in-app price comparison function Price+.

Smarkets founder and CEO Jason Trost, said: “I’m excited that Oddschecker’s substantial user base can now see SBK’s odds on the famous grid.

“SBK’s blend of the superior pricing of a betting exchange with the simpler interface of a traditional sportsbook is unmatched in the industry, and there is no better place to showcase that than Oddschecker.

“For price-savvy customers, Oddschecker is the place to go to ensure you’re getting the best odds, and SBK is the best-priced sportsbook app in the country, so this move was a no-brainer.”

In June, Smarkets made its US debut after launching SBK in Colorado, while the operator expanded its offering further by launching in Sweden a month later.