The legendary midfielder, who won the 1998 FIFA World Cup and 2000 UEFA European Championship with France, will collaborate with the online casino and sports betting operator across Asia ahead of next year’s European Championship.

This will include carrying out various digital marketing campaigns to help boost the Asian operator’s brand awareness across the region.

Pires will also participate in a promotional trip to Asia to connect with fans in the region. The 47-year-old, who was capped 79 times for France, was part of the Arsenal team that went the entire 2003/04 English Premier League season unbeaten and won two league titles with the Gunners.

Pires said: “I am proud to represent CMD368 as the brand ambassador and I look forward to working with the brand closely to produce entertaining content and rewarding experience for the users.”

A CMD368 spokesperson added: “The CMD368 brand represents innovation, integrity and excellence. These very same qualities are epitomised by Robert Pires, whose qualities, depth of skills as well as versatility as a professional footballer have made him a much loved and respected figure today.”