The partnership will run for one year, and will come to an end on 31 January 2022. Betmotion as part of the deal produced an exclusive landing page for Fluminense on its website, where users who register with the club’s promotion will be entitled to a 300% bonus on their first deposit.

“We continue to seek to expand our brand,” said Fluminense president Mário Bittencourt. 

“This new partnership, with an entertainment company, is the fourth closed within the pandemic. It is another sign of the appreciation of the Fluminense project.

Betmotion is already the official sponsor of New Basketball Brazil (NBB), the country’s premier professional men’s basketball league, while Brazilian female football player Cristiane is a brand ambassador.

Angelo Alberoni, country manager at Betmotion, commented: “Betmotion has Brazilian DNA and being a partner of one of the giants of national football is a source of pride. We aim to promote the sport and the agreement with Fluminense shows that we are on the right path.

“There is nothing better than associating our brand with a club full of tradition, with a passionate crowd, history, titles and idols.”