As part of his reflections on a journey that has not just seen SickOdds grow, but the esports betting sector as a whole, he pinpoints the factors that have helped transform the esports affiliate scene.

One was the acquisition of HLTV by Better Collective in February 2020.

Wade writes in Trafficology: "In early 2020, CS:GO esports specialist network, HLTV, was acquired by sports betting affiliate Better Collective for €34.5m ($41.7m).

"This was a huge moment for the esports affiliate scene: seeing such a large news-focused community with near-to-no betting content, recognised for such a high amount, shows the vast potential there.

"Since its purchase we've seen plenty of odds tables and betting content start to be implemented and fortunately it has been done quite tastefully."

You can read Trafficology March in full when it is published. In the meantime, Trafficology February is hot off the press: click here to read.