A YouGov survey - commissioned by the BGC - found that 51% of 1,683 UK adults are opposed to limits set by politicians, with 27% in favour. It also found that 59% of adults agree that an increase in the number of limits in place will force customers to the unlicensed and illegal black market, with 10% disagreeing with the statement.

The survey comes as the Gambling Commission continues its affordability consultation, amid calls for a £100 limit on the amount that bettors can lose in one month.

“My view is that limits are good, which is why people betting are now strongly encouraged to set their own limits on how much they spend. Affordability checks are also a good thing,” said BGC chief executive Michael Dugher.

“But technology enables betting companies to see where customers are starting to display what we call ‘markers of harm’. In this way, potential problem gamblers and others who may be more at risk could be subject to enhanced affordability checks.”

The issue is expected to be considered as part of the Government’s review of the 2005 Gambling Act.