The widget will operate as a unique live match tracker by converting broadcasts into data and sport visualisations. Customers will receive real-time in-play odds, insights and statistics.

The tool will initially launch with tennis, with other sports being added later this year. Star Sports customers will gain access to coverage of all matches including all players and tournaments.

LVision reports that customers have seen session times and engagement levels increase by up to 65% from using the widget.

As part of the deal, Star Sports will also gain LVision’s BetBooster insights, which will be incorporated into the widget. It is a fully automated, data driven service which uses historical data and AI analysis to cover sport events.

Ido Lazar, founder and CEO of LVision, said: "I'm really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market.

"I'm thrilled they have chosen to integrate our leading data-driven tennis product and I'm sure their valued customers will benefit from a unique betting experience that takes sport to new levels."

Luke Tarr, head of PR at Star Sports, said: "The tennis season got off to a great start with a very exciting Australian Open but, with the addition of LVision's new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021."