Last week’s festival saw a record number of streams as many Cheltenham regulars resorted to online viewing when in lockdown.

For RMG, its record numbers were achieved by using the real-time streaming platform, Phenix. The technology offers customers a synchronised stream that can be viewed across different devices.

The racing company additionally used the help of data and artificial intelligence company, Stats Perform, to integrate Phenix’s technology to provide streams for RMG.

Stats Perform CRO, Alex Rice, has said: “We are proud to support RMG in their delivery of UK and Irish horse racing.

“Cheltenham race week provides an exceptional challenge in delivery, and we are delighted our platform, integrated with Phenix technology, delivered record breaking audiences for RMG and their betting operator clients.”

With the technology, records were set for scaling WebRTC streams, leveraging Oracle and Google Cloud; this helped RMG achieve 500,000 streams on individual races and see more than 60% growth year-on-year for the festival.

RMG managed to break its highest ever racing volume nine times in four days, to peak at 478,000. The British Jumps racing saw different streaming records being eclipsed every day.

Ben Dowding, director at Betting for Racecourse Media Group, said: “For the past 10 months, we have seen how Phenix’s real-time streaming technology has helped drive our relaunched streaming product.

“There is no question Phenix’s real-time streaming has been a resounding success for RMG and is the foundation from which RMG will work on for in-play racing with our sportsbook partners.”

Roy Reichbach, CEO of Phenix, added: “Our work alongside Stats Perform and Racecourse Media Group up to and including this year’s Cheltenham Festival exceeded our expectations.

“As an early adopter for real-time streaming, RMG is showing the rest of the sports industry there is significant demand for real-time video.”