Pinnacle will combine its advanced risk management platform with Deck Prism Sports’ modelling capability and advanced technology.

“Everyone knows that in-play betting is where the action is nowadays,” said Pinnacle trading director Marco Blume. “It’s great for the customer, but it presents a unique challenge to a bookmaker.

“We’ve partnered with DeckPrism Sports because they are head and shoulders above others in this field. Through this collaboration, we’re setting the gold standard for the industry to follow. We had a great product before, but now our pricing will be even faster, as we continue to improve the in-play experience for our customers.”

Through the partnership, both groups aim to provide Pinnacle customers with more opportunities to bet during sports events.

DeckPrism Sports co-founder and chief architect Ed Miller commented: “Pinnacle is one of the top names in sports betting across the globe and we are thrilled to be able to work with them to ensure their customers enjoy a more seamless in-play betting experience.

“This is an exciting partnership for both parties and it is a testament to the quality of our product that we can help improve the great work Pinnacle is already doing.”