Joabet and Gaming1 originally partnered three years ago, though their collaboration now extends to helping kickstart the rebranding.

Gaming1 will integrate its features, such as odds boosters and network tournaments.

Joabet aims to establish itself as France’s leading sportsbook provider. The deal will also see Joabet offer its first deposit to drive acquisition; players can now received a cash refund of up to £100 ($137) if they lose their first bet.

Damien Dufort, VP at Joabet, said: “We’re hugely excited by this rebrand, and all the exciting benefits it’s set to bring from a marketing, technical and communications perspective.

“The decision was made back in January, and I have no doubt the team’s hard work will continue to bear fruit in the period to come.” 

Sylvain Boniver, COO at Gaming1, added: “We are very proud of the crucial role played by Gaming1 in helping our valued partners at Joabet get this rebrand off the ground.

“We have no doubt Joabet will continue to go from strength to strength in the coming period – and we can’t wait to stand beside them as they do.”