Just last month it was revealed that the founder and majority shareholder of Bet365, Denise Coates, earned a salary of £421m ($598m) for the year ending March 29.

She also earned dividends of £48m which took her total sum to £469m; the amount earned was thought to be the biggest pay cheque in British corporate history.

Her salary was 50% higher than the £277m taken in 2019; in 2020 she earned nearly £1.2m every day, according to the High Pay Centre this was more than every boss of a FTSE 100 company.

Denise Coates founded Bet365 20 years ago and has been the UK’s highest paid boss for a number of years.

Now Denise, her brother John Coates and father Peter Coates have been labelled the 17th richest owners in the UK.

Being 17th on the list was actually a drop of one place from last year.

Recently, Bet365 rebranded its affiliate programme, formerly known as bet365 Affiliates; it will now be named bet365 Partners.

The operator said the new programme will have a fresh design and improved features, designed to enhance the relationship between Bet365 and its partners.