LeoVegas applied for consideration and was approved on May 31, becoming the association’s youngest member.

NOGA aims to represent a large majority of online gambling providers that will become active with the launch of the new market.

The trade association says it is important for operators to join, to ensure there will be robust consumer protection, responsible gaming and a level playing field on October 1.

By “joining forces,” the Dutch gambling industry can make its online market a success story according to NOGA.

Peter-Paul de Goeij, NOGA Managing Director, said: “We are absolutely thrilled with this news. LeoVegas is a well-recognised and appreciated brand, it has a great track record and brings swathes of knowledge and experience to NOGA, which it in turn can offer to and share with the local gambling industry.

"Like the other members of NOGA, LeoVegas takes consumer protection and responsible gambling extremely seriously, and leads the way with initiatives like LeoCare. We look forward to closely working together with them to the greater good of the Dutch gambling market.”

Daniel Valiollahi, LeoVegas Director of Communications and Public Affairs, added: “We are looking forward to the Dutch market, finally, introducing local licences that will ensure fair competition and high consumer protection.

"LeoVegas’ corporate strategy is to grow in locally regulated markets, and as such we believe in well-represented and well-respected trade organisations such as NOGA to be a constructive speaking partner, ensuring Dutch re-regulation is successful.”