With Euro 2020 due to start on Friday 11 June, and the Copa America originally scheduled to start on the same day but now moving to Sunday 13 June, betting companies are expecting huge demand this summer.

Joining us exclusively on the GI Huddle, Betsson Group CEO Jesper Svensson and BetConstruct Group Director of Sportsbook Products, Stuart Baker, provided plenty of in-depth insight into company expectations, challenges and goals ahead of these key tournaments.

Marketing, platform performance, retention and more are all key topics covered by the experienced industry executives. So if any suppliers and operators are looking for analysis into how to maximise this month's sports betting opportunity, look no further than the video below.

A key point of advice from both is that the Copa America is far from an afterthought, and that only by giving enough attention to both the Copa and the Euros will operators and suppliers alike succeed.

Game on!