Betsson Group has grown in Latin America in recent months with expansions into Brazil, Colombia, Argentina, and Mexico, with sponsorships in Peru furthering the Betsson flagship brand in the region.

Betsson will benefit from branding rights, perimeter board signage and video boards in the stadium as part of the deal, as well as banners on the competition’s official website and mobile app. The group will also exclusively sponsor the Player of the Week polls on the official social media channels.

“At Betsson, we are passionate about sport, especially football, and what better way to show this passion than by being part of the oldest national team football championship in the world,” said Jesper Svensson, CEO of Betsson Operations.

“The sponsoring of CONMEBOL Copa América 2021, is a further commitment towards our ambitions for this region. We will be part of the entire journey to keep fans engaged with compelling, authentic experiences.”

And when Colombia is playing, Betsson will be able to use some of the CONMEBOL Copa América branding assets for their Colombian brand, Colbet.

CONMEBOL Commercial Director Juan Emilio Roa commented: “We see this partnership as a milestone in CONMEBOL Copa América history. It connects football lovers through the sport’s passion and cheerful experiences with their national teams’ performance in the world’s most traditional national teams competition.”

The 47th edition of the tournament takes place between 13 June and 10 July 2021, with Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela all competing for the title.