Online gambling operators Betsson, Kindred Group, LeoVegas, and William Hill have launched the initiative in collaboration with the Swedish Association for Online Gambling (BOS).

The site aims to be a central database for facts and statistics about the licensed gambling market in the country, and will be “easily accessible and thus encourage more fact-based debates,” according to BOS.

“Knowledge about the Swedish gambling market is generally low and there are often misconceptions about how the market is regulated, what requirements a license entails, and how the market is developing,” BOS continued.

Facts about gambling will give visitors access to independent information about the gambling industry, recent statistics on taxes and marketing, and published research and reports.

“It is important that we have an open and free debate about the gambling market,” said BOS Secretary General Gustaf Hoffstedt. “By launching ‘Facts about gambling’ we hope to contribute to a more fact-based debate and encourage increased cooperation within the gambling industry and with other important stakeholders. 

“The idea is that the site expands over time and we would like to see more organisations get behind this initiative. We know that increased knowledge contributes to a healthier, safer and fairer gambling market by highlighting the benefits of a licensed market, but also highlighting the important challenges that the industry, authorities, politicians and suppliers need to jointly focus on.”