MGM Direct, the operator's charter program, will now offer non-stop jet service from markets including Clearwater, Florida; Cincinnati, Ohio; Buffalo, New York; Charlotte, North Carolina; Houston, Texas; Detroit, Michigan and more.

Packages will start from $553 per person, include round-trip airfare, deluxe accommodations for three nights, and round-trip ground transportation between the airport and Borgata.

The move, of course, provides direct competition for the Hard Rock Casino Atlantic City in New Jersey, which recently launched its own exclusive flight service.

Clearly, as the US casino and entertainment sector looks to capitalise on post-Covid-19 life, the race to get patrons back into properties is leading to increased competition – but also innovation.

MGM Executive Director of Charter Services, Sean Farrell, said: "Introducing Atlantic City as a Sun Country Airlines destination is a celebrated milestone for MGM Direct.

"Since launching the exclusive charter program with MGM's Beau Rivage resort in Gulfport-Biloxi in 2008, we have hosted tens of thousands of guests as they enjoy a getaway.

"In addition to bringing new and returning visitors to Borgata for unparalleled travel experiences, the air program benefits greater Atlantic City as visitors dine in area restaurants, visit its bustling Boardwalk, enjoy day life and nightlife entertainment, and participate in outdoor activities on the famous New Jersey beaches."

Borgata President and COO Melonie Johnson appeared on the GI Huddle last year: you can watch the full exclusive interview here.