NEWS
13 May 2015
Ladbrokes agrees SPFL sponsorship deal
By David Cook
ator Ladbrokes is to become the first title sponsor of the Scottish Professional Football League (SPFL) from the start of the 2015/16 season.

The deal will run for two years and is reportedly worth over £4m.

The sponsorship includes rights across all of Scotland’s top four divisions, which are the Scottish Premiership, Championship, League One and League Two.

SPFL chief executive Neil Doncaster said: “We are absolutely thrilled to welcome Ladbrokes to the SPFL’s growing family of key sponsors and partners and look forward to working with them from season 2015/16 at this truly exciting time for Scottish football.

“Ladbrokes’ backing of Scottish football is hugely valued and appreciated and I say that not only on behalf of the SPFL but also for all 42 member clubs.”

The SPFL has been without a sponsor since the Scottish Premier League and Scottish Football League merged in 2013.

Ladbrokes CEO Jim Mullen said: “We love football so we are delighted to be working with the SPFL on one of the best opportunities in British sport.”

Ladbrokes agreed a £3m deal to sponsor the Rugby Football League's Challenge Cup for the next three years in January.