Many games developers claim to be different but, for Green Jade Games, company strategy is all about differentiating: so much so it is trying to create a new vertical of sorts.

During our discussion, McDonagh addresses the landscape of the online casino industry, again toucing on staple industry topics such as regulation and responsible gambling.

There is also open discussion on Evolution and how the supplier has dominated its share of the market.

While no company can follow this model exactly, McDonagh offers his thoughts on how Green Jade Games and other developers can follow a similar path, carving out their own niches in the online gaming industry.

Click play below to watch the CEO's engaging interview in full: