In this new role, Holm will be tasked with streamlining Esports Technologies’ affiliate platform, while also leveraging a network of affiliate partners.  

He will also have to use his iGaming experience to maintain a consistent level of performance across multiple markets and across a wide range of products such as esports, sportsbooks and casinos.  

Holm has more than 15 years of iGaming experience, having started out as a poker affiliate in 2004.  

In 2010, Holm started working as an operator executive and eventually reached affiliate departments for Evoke Gaming, Twin Casino and Redbet.  

The new Esports Technologies Affiliate Director said: “After 15 plus years in iGaming affiliation I'm absolutely thrilled to move into the fast-growing esports market with a company as dynamic as Esports Technologies. 

“This sector is going through an exciting period and I’m looking forward to working with my new team and building the ultimate affiliate product for the sector.”  

Mark Thorne, CMO at Esports Technologies, added: “I’ve had the great pleasure of working with Michael on a number of occasions over the last seven years and his knowledge and understanding of the affiliate market is unparalleled, as is his reputation amongst affiliate partners.

“As we continue to look at expanding Esports Technologies’ product offering, Michael is not only an excellent fit but is also perfectly placed to help us pioneer our affiliate model for esports and our business as a whole as we embark on a period of expansion and development.”