The sportsbook announced the partnership with Ayr Racecourse during racing at the track earlier today, with the festival set to run from 16-18 September 2021.

“I am thrilled that Virgin Bet have chosen to sponsor the Ayr Gold Cup, which is not only Scotland’s premier flat race but one of the most prestigious sprint handicaps in the racing calendar,” said David Brown, Managing Director of Ayr Racecourse.

“Sponsorship has never been as important to racing as it is now in these difficult times, so it is with great pride we announce Virgin Bet as title sponsors of the Ayr Gold Cup. Virgin Bet is an exciting brand and I hope we can work together at Ayr for many years to come.”

Virgin Bet will also sponsor seven other races during the week, including the Ayr Silver Cup, the Firth of Clyde Stakes and the Doonside Cup Listed Race on Saturday, following the Kilkerran Cup and the Ayr Bronze Cup on Thursday and Friday respectively.

James McKay, Sportsbook Director at Virgin Bet, commented: “We are excited to announce Virgin Bet’s new partnership with Ayr Racecourse, one of the great brands in UK racing. As one of the UK’s fastest growing sportsbooks, we know how much our customers enjoy the excitement of premier racing events at the most historic racecourses. 

“The Virgin Bet Ayr Gold Cup will be a big moment in the flat-racing season, and we can’t wait to play our role over all three days at the Virgin Bet Ayr Gold Cup Festival.”