Meanwhile, current CEO will Toni Halonen will step down from his position and start a new role as Chief Product Officer.  

Before this announcement, Karhu was Bojoko’s Chief Business Officer, where he developed strong relationships with a wide range of stakeholders.  

The appointment will see Karhu operate the day to day of the business and try to ensure “Bojoko becomes the first globally recognised online gambling affiliate brand.” 

The new CEO will also be responsible for strategy development and execution, driving growth and overseeing resources.  

Joonas Karhu, Bojoko CEO, said: “I am honoured to have been named CEO of Bojoko, a business that I have been proud to be a part of since the very beginning.   

“Over the past four years, I have watched it grow into an award-winning, market-leading online gambling affiliate organisation with a presence in markets around the world.  

“I have always worked closely with Toni in my role as Chief Business Officer and believe I am in a strong position to take over the reins and continue to drive the business forward and on to greater success.  

Toni Halonen, Chief Product Officer at Bojoko, added: “In Joonas we have the perfect candidate for the CEO role; he knows the business and also has unrivalled knowledge of, and experience in, the market.  

“This reshuffle allows me to refocus on my passions technology and SEO and to ensure that Bojoko continues to push the boundaries in the areas of technology and user experience.  

“This really is an exciting chapter for the business, and I look forward to seeing the incredible things we can achieve under Joonas’ leadership.”