Collins joined GiG in 2019 as Director of Talent Acquisition, and was then promoted to Director of Business Development.

He has over 20 years' worth of experience in digital markets, with 12 of these years spent within the gaming sector.

As GiG’s new Director of Sales and Business Development, Collins will be tasked with overseeing the company’s sales, business development and marketing teams.

Ben Clemes, CCO and MD of Platform at GiG, said: “Martin has been with GiG for over two and a half years, working as Director of Business Development. Within that time, he has helped to empower the organisation to grow and drive revenue.

“I am excited to announce Martin’s additional responsibilities and have every confidence that aligning the three teams (sales, business development and marketing) will have a positive impact on our commercial pipeline.”

Martin Collins, Director of Sales and Business Development said: “Having been within the organisation for two and a half years now and having worked heavily with the leadership team to create and deliver our B2B strategy, driving value, growth and revenue at every opportunity; the addition of the combined sales and marketing component drives even more synergy across the organisation and helps ensure alignment in everything we do.

“I am very much looking forward to the challenge and working across the organisation to deliver success to GiG.”