And how important is holding an online casino to account when it doesn't pay out its players?

These are the kind of questions answered by Daniel Dolejsi, Casino Guru's Social Media & Community Lead, recently on the GI Huddle.

With a bustling community of players now to its name, Casino Guru has spent years building up its online casino forum.

But, as Dolejsi points out, it's no easy, one-click solution to gain traction for an affiliate looking to build up a trusted group of readers.

Listen to our affiliate focus interview as Dolejsi points out both the benefits and pitfalls of large online communities, as well as how they can impact on the operator-affiliate relationship, and the honesty and integrity of an affiliate's casino review.

Click play below to watch the full interview: