ne operator 12BET has been named the new official betting partner of Premier League football club Swansea City for the 2015/16 season.

The deal will see 12BET maintain a strong advertising presence around the Liberty Stadium.

12BET has previously been a shirt sponsor of Sevilla, Wigan Athletic and Hull City, and has held partnerships with Newcastle and Crystal Palace.

Swansea City vice-chairman and commercial director Leigh Dineen said: “We are delighted to team up with 12BET for the first time.

“They are an established global company that has built up an excellent reputation within the football fraternity in recent years.

12BET CEO Rory Anderson added: "Between the club and ourselves, we have come up with some innovative ways to make this partnership stand out."