fornians for Responsible iPoker, a coalition campaigning for legal online poker in California that includes provider Amaya Gaming and its PokerStars brand, has launched a website and advertising campaign.

The coalition also includes tribes the Morongo Band of Mission Indians and the San Manuel Band of Mission Indians, as well as card rooms the Commerce Casino, the Bicycle Hotel & Casino and Hawaiian Gardens Casino.

Californians4ipoker.com lists 10 reasons why it wants online poker to be made legal in the state, which includes the argument that a regulated market would protect consumers from illegal sites.

The group’s campaign also includes a radio advertisement promoting its message.

Assemblyman Adam Gray introduced a bill to legalise online poker in the state in February, which was approved by the Assembly Appropriations Committee in May.