Aspire Global explained this new partnership is a "key step" for the company's effective growth strategy.

Bettarget.com is now live on Aspire Global’s platform with the BtoBet sportsbook, and will initially target the Irish market.

“With this launch, we have proven our ability to integrate a strategic product we recently acquired," said Tsachi Maimon, CEO at Aspire Global.

"Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, especially in Europe, the US and Latin America.”

The objective is for the rest of the brands operating on Aspire Global’s platform to have migrated to BtoBet’s sportsbook before the end of the year. Aspire Global highlighted that the rollout with more brands will continue as the company obtains further regulatory approvals.

Aspire Global acquired the sportsbook provider BtoBet in October 2020, and BtoBet has subsequently expanded its operations by being awarded strategic certifications in the UK and signing key customer deals with partners like Betfair and William Hill in Colombia.

Earlier this month, BtoBet prepared for its “next phase of growth” after appointing Guy Gani as its new Chief Technology Officer. 

BtoBet has a major focus on European, African and Latin American markets. It offers over 8,000 games by more than 100 game providers and it features virtual sports games and lottery games.