Kevin Rochlitz, Ravens’ CSO, stated: “This partnership reflects our continued commitment to delivering unique engagement experiences for our fans.

“We’re proud to collaborate with an industry leader in DraftKings, and we look forward to seeing the innovative ways in which we’ll better connect with the Ravens fans across our many platforms.”

The new deal will feature a plethora of multimedia collaboration to boost DraftKings' digital presence. The operator will feature branding and custom content as part of The Lounge, Baltimore Ravens’ weekly Podcast.

DraftKings will also be named the title sponsor of Baltimore’s news radio pregame show, Gameday Insider, and act as a presenting sponsor of the online content series, The Ravens Wired. Aside from these media involvements, ahead of select games and events, DraftKings will take over the Baltimore Ravens website homepage.

Ezra Kucharz, DraftKings’ CBO, said: “With the start of the 2021 NFL season upon us, our latest designation with the Baltimore Ravens further exemplifies our commitment to fan engagement by way of the DraftKings experience.

“The newly penned relationship offers something for every kind of sports fan and will allow them to engage with DraftKings’ digital content, free-to-play product, daily fantasy sports and, perhaps soon, sports betting, to ultimately bring them closer to the action alongside one of the top teams from the AFC North.”

In addition to the collaboration, DraftKings branding will be visible throughout M&T Bank Stadium, with a season-long suite.