VBet, part of BetConstruct (lead sponsor of Gambling Insider’s Global Gaming Awards), works worldwide with sports teams and leagues.

Its primary focus surrounds strengthening the operator’s branding and marketing in the Ukrainian sports betting and gaming market.

The partnership's goal is to amplify ice hockey’s status as one of the most popular in Ukraine, by capturing the younger generation and aiming to inspire already experienced hockey fans.

The collaboration underlines the significance of the Ukrainian national ice hockey team's role in the new partnership with the Federation.

Head of VBet Ukraine Partnership Development Department, Anton Svitlychnyi, said: “Everyone dreams of working with our country's main ice hockey team, and our company is no exception. We are delighted to announce VBet's partnership with the Ukrainian national team.

"Moreover, as our partnership begins we present our collaborative video starring key players of the national team. We hope that with the new partnership, great victories and new challenges are waiting for our team.”

Heorhii Zubko, President of the Ukrainian Ice Hockey Federation, said: “With our new partner VBET we are determined to make a new brand of Ukrainian national ice hockey team.

"We have plenty of ideas just waiting for their time. I think this partnership will bring us quite high results."