This partnership will allow DraftKings' customers to engage further with wagering, play-by-play, throw-by-throw and pitch-by-pitch. With the development of its micro-betting products, Simplebet plans to engage experiences in real time with its automated operations platform.

DraftKings will offer Simplebet’s micro-betting products for the NFL, MLB and NBA alongside a new suite of college football products – the first mico-betting products available for collegiate sports.

Simplebet’s recent funding of $50m earlier this year will be used to enhance its existing products with the addition of derivative micro-markets. To achieve this, there will be an addition of new sports and subcategories such as scripts, expansion of engineering resources and other strategic opportunities.

Chris Bevilacqua, Simplebet Co-Founder and CEO, said: “We’re thrilled to be launching our real-money micro-betting products with DraftKings, these types of offerings represent the next evolution of sports betting and deliver enhanced opportunities for operators and fans alike. We look forward to the successful roll-out and to showcasing the excitement that comes with micro-betting.”

Paul Liberman, President, Global Product and Technology at DraftKings, said: “We’re excited to be working with Simplebet to change the in-game betting experience for our customers and, together, changing the way sports fans engage with their favorite sports.

“Through our shared commitment to delivering innovative technology, our customers are now able to take part in this unique betting and engagement experience on the DraftKings Sportsbook.”

Simplebet is already in partnership with several big-name US brands, including DraftKings rival FanDuel.