Caesars is the largest casino-entertainment operators in the US, while also more recently moving into online sports betting.

This deal will give the company’s portfolio of casinos, sportsbooks and wagering entities access to Genius Sports’ official sports data content offering, including customer acquisition tools and fan engagement solutions.

Genius Sports data feeds will assist the Caesars trading and sportsbook platform by providing access to official NFL products, including live sports data feeds.

In April 2021, Caesars became one of the NFL’s official sports betting partners and now with Genius Sports, Caesars has entered into a deal to expand its NFL-backed sportsbook offerings.

Kenneth Fuchs, Head of Sports at Caesars Entertainment, said: “We know how exciting NFL betting is for our players and through our partnership with Genius, we can now provide bettors with the live NFL data they need to make wagers like a true Caesar.

“We look forward to improving our NFL sportsbook offerings through this partnership by giving customers a more engaging and exciting way to play.”

As well as exclusive NFL content, Caesars Entertainment will gain access to official data-powered in-play content for other top-tier US and international sports.

These include NASCAR, the English Premier League, Argentinian and Colombian soccer and Liga MX.

This partnership comes as Caesars seeks to ramp up its domestic market growth.

Mark Locke, CEO of Genius Sports, said: “Our range of live sport, in-game betting products and media services will support Caesars’ acceleration of its U.S. market growth, through exciting new brand, acquisition and monetization opportunities.”