This continuation of the two firms’ long-standing relationship will provide users of the WynnBET app with trading solutions and official data-driven content from Genius Sports.

This includes content from the company’s sports partnerships with the English Premier League, Liga MX, Argentine and Colombian soccer.

The data firm will also provide WynnBET with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed.

In August 2021, WynnBET was selected as one of the NFL’s approved sportsbook operators and Genius Sports represents the NFL’s legalised sports betting advertising inventory across the league’s owned and operated digital platforms.

Genius Sports’ digital marketing and publisher solutions will run official data-driven campaigns for WynnBET, aiming to drive deeper engagement and lower the cost of acquisition across display, video and connected TV.

Mark Locke, CEO of Genius Sports, said: “In an increasingly competitive US sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step.

“Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL.”

Genius has recently announced a similar partnership with Caesars Entertainment.