This move marks the latest development in a long-standing relationship between the online payments platform and the wholly owned US subsidiary of the UK-based bookmaker.

The deal will see Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The operator hopes that Income Access will strengthen its acquisition efforts and encourage more collaboration in promoting its wagering options across American and international sports.

Bryan Bennett, COO of Betfred USA Sports, said: “As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”

Betfred USA Sports currently uses the Skrill USA digital wallet for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s payment gateway for its online sports betting brand for the Colorado market.

Tara Wilson, COO of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the US market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. 

“For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated US sports betting space.”

Betfred USA Sports is aiming to continue its growth in the regulated US iGaming space, and the operator hopes its Income Access-powered affiliate program will support that objective.

The program is set to first launch in Colorado later this year with additional states forthcoming.