This partnership will offer AstroPay advertising (logo and branding visibility) within Premier League matches and on the club’s press conference backdrop. The group’s branding will also be regularly featured on matchdays at st James’ Park, thus providing the company with exposure both national and global.

This kind of exposure will aid the company’s aim of expanding its range of products and services worldwide.

Mikael Lijtenstein, CEO of AstroPay, said: “As a major football team with a strong fanbase, Newcastle United FC is an ambitious club which matches the global spirit of AstroPay. We are thrilled to be joining forces with them as a sponsor and are looking forward to working together.

“The English Premier League has always been very competitive, popular and global, which sees brands using the event as the perfect vehicle for driving brand awareness, interest and revenue. This partnership with Newcastle United FC is part of our global strategy to continue boosting brand visibility within the UK and Europe.”

Dale Aitchison, Head of Commercial at Newcastle United, added: “We are really excited to welcome AstroPay as our new Official Payment Solutions Partner and look forward to launching the beginning of a new, mutually beneficial relationship. AstroPay is a pioneer in global payment solutions and we look forward to assisting in providing a platform to engage with our international audience.”

AstroPay has also signed a recent sponsorship renewal with Burnley Football Club and with Wolves, deals that will offer the brand further national and international advertising.