His responsibilities include the contribution and delivery of the group’s commercial strategy across North America, “ensuring that GiG’s solutions and services are at the forefront of every platform tender in North America.”

Elmore previously held the title of Global Sales and Development Manager at the regulatory laboratory GLI, selling the various solutions it offers, with a particular focus on testing, selling to land-based casinos and local tribes.

“I am absolutely delighted to welcome David to the team and for GiG to be able to leverage his extensive network and knowledge of the complex but very lucrative US market,” said GiG Director of Sales and Business Development Martin Collins.

“GiG has a rich history in delivering solutions and we believe our continued innovation across our product portfolio and market-leading services are incredibly relevant in the market and we are sure with David on board, we can accelerate growth in these markets.”

GiG recently signed challenger brand Playstar, with the latter intending to enter New Jersey and Pennsylvania, while the former believes Canada is another key market in the near future.

Elmore commented: “I am honoured to join the GiG team. I am eager to build on the solid foundation that has been developed over the last decade. GiG is perfectly positioned to partner with State and Tribal clients to digitally transform their gaming business and to create a unique customer experience. 

“Success for GiG and our clients is based on integrity, loyalty, and long-term trust. These core values support the building of GiG’s presence in North America.”