Scandinavian state operators have become the latest customers of sports data suppliers Betradar’s Live Odds Service.

Veikkaus Oy, the Finnish national betting agency, and Norsk Tipping, the Norwegian national lottery, have both signed up for the product, a fully automated and integrated in-running trading service.

Requiring only limited resources, the Live Odds Service offers a wide variety of live betting sports and markets.

Veikkaus product manager for live betting Tommi Jokinen said: “In order to raise our service to a whole new level we decided to turn to market leader Betradar. Betradar’s Live Odds Service has offered us a cost effective and quality way to enhance our live betting offerings.”

Ole Morten Bratberg, head of odds compilers at Norsk Tipping, added: “With Betradar’s Live Odds Service we can achieve a great number and variety of events per week for our customers.”

Betradar are part of the Sportradar group, a leading premium partner for the sports betting and media industry.