Keith Gormley, VP Marketing, Tipico US, said: “We’re thrilled to partner with TVM Dooh to reach sports fans in two important markets for our brand. Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players.”

Pedram Danesh, CCO for TVM Dooh, added: “Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most.

"We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season.”

Thanks to TVM’s audience segmentation (including timing, location, venue), Tipico can target audiences normally only available online and can have a different impact on the market.

Both partners will now be able to deliver live odds across a variety of sports and spread over new markets while engaging and enhancing the sports bar experience for fans and bettors. TVM’s dedicated screens are optimally positioned next to live sports games aiming to deliver maximum exposure.